5. creation of user profiles
in order to optimize the rohde & schwarz websites and adapt their design to customer needs, pseudonymized user data is collected and saved at an aggregate level. this data is used to create user profiles under a pseudonym. rohde & schwarz uses the following tracking and analysis technologies provided by the third-party providers mentioned in this section. all of these technologies use tracking cookies, but only if you have consented to them as outlined in the preceding section
on behalf of rohde & schwarz, the third-party providers will use this information to record your use of the rohde & schwarz websites in a pseudonymous form. this information will be used to compile reports on your website activities (such as when you purchased what products in rohde & schwarz web stores) in order to provide rohde & schwarz with other services related to website use. rohde & schwarz also records which website functions you used and how you used them. for this purpose, rohde & schwarz uses the following technologies to link the data collected to your user account, provided you logged on to the website with your login data.
rohde & schwarz uses the above-mentioned data to analyze how you use the websites in order to
- better understand how you use these websites
- provide you with content and offers that may be of interest to you
- improve its products and services
the ip address transmitted by your browser within the context of the following technologies is not combined with other data from the following third-party providers.
for ecommerce and gloris users, pseudonymous identifiers in the form of cryptographic hash values are used. this allows us to get an overview of your activities so that we can personalize our website to your specific needs.
third-party providers
adobe analytics
rohde & schwarz websites use the technologies of adobe systems software ireland limited, 4-6 riverwalk, citywest business campus, dublin 24, ireland, to gather information about how users interact with the website and its content. rohde & schwarz uses this information to make sure that the website offers visitors added value, for example by adapting the content to your personal interests.
the data is collected by adobe analytics, processed and stored in adobe computer centers in europe.
hotjar
hotjar uses cookies to process information including standard internet log information and details of the visitor’s behavioral patterns upon visiting our site. this is done to provide our users with a better experience, and to facilitate the use of certain functions. hotjar stores this information in a pseudonymized user profile. hotjar does not process this information to identify individual users or to match it with further data on an individual user.
you can get more information about hotjar by visiting the ‘about hotjar’ section of the hotjar website. hotjar assists us in providing our end users with a better experience and service as well as in diagnosing technical problems and analyzing user trends.
you may opt-out from having hotjar collect your information at any time by visiting the opt-out page (https://www.hotjar.com/legal/compliance/opt-out) and clicking ‘disable hotjar’ or enabling do not track (dnt) in your browser.
hotjar ltd, level 2
st julians business centre,
3, elia zammit street
st julians stj 1000, malta, europe
1 (855) 464-6788
support@hotjar.com
xandr
rohde & schwarz websites use the technologies of xandr inc., 28 west 23rd street, fl 4, new york, ny 10010, usa. these technologies and services gather and provide information in order to show advertisements to users who are likely to have an interest in a particular ad, and to provide a service that enables the delivery of advertising content to a website or mobile application. the service also comprises other tools, such as features to measure the effectiveness of ads, to prevent fraudulent activities and malware, and to predict the reach of ads. rohde & schwarz uses this information to make sure that the website offers visitors added value, for example by adapting the content to your personal interests. xandr processes pseudonymous data only. this means that no directly identifiable data is allowed onto the platform. xandr services are hosted and data are stored in data centers located in the united states, europe and asia. if xandr transfers personal data from the european union to the united states or switzerland to the united states, it complies with the eu-us privacy shield framework and the swiss-us privacy shield framework as set forth by the us department of commerce regarding the collection, use, and retention of personal data transferred from the european union and switzerland to the united states, respectively. xandr (under appnexus) has certified to the department of commerce that it adheres to the privacy shield principles. to learn more about the privacy shield program, and to view xandr certification, please visit
you have the right to opt-out to future collection and saving of data at any time. please use the following link:
for further details about the xandr practices please also see the following link:
mautic
(1) we use mautic, an open source marketing automation tool, on our websites. this analysis and tracking software is also used to assign and save user data (e.g. the browser used, the page last visited, the length of time spent on the website). this allows rohde & schwarz to customize its marketing measures and ensure that they are ideally suited to the interests of its website visitors. the software is hosted on a virtual server, and no data is shared with third parties.
we use mautic to manage our email marketing and our marketing campaigns. the software uses the following mechanisms:
- tracking pixel
a tracking pixel loads (from the provider's server) a small gif image that was previously assigned to an individual user profile.
- landing pages
websites provided as target destinations for advertising campaigns according to the individual activities assigned to anonymous profiles. the software uses the mechanisms listed below for this purpose.
- personalized links
mautic adds an identifier to links, for example to determine whether email links that have been sent and assigned to a user profile have been clicked.
- cookies
mautic uses cookies to identify returning visitors. only we can view these cookies, and they are not provided to third parties.
- ip address
mautic sends us your ip address so that we can identify the user. the following data is collected:
- your activity on our website
- your click path
- the number of page views and how long you spent on the website
- landing pages visited
- downloads of files made available via the website
- provided business contact details (such as your job title, business, business email address, telephone or fax number)
- the ip address of the device you used to access the rohde & schwarz website.
(2) the legal basis for this is article 6(1) sentence 1f of the eu general data protection regulation (gdpr).
(3) you can prevent the use of mautic by switching your browser to private mode. we also recommend that you manually delete your cookies and browser history at regular intervals.
dynatrace
rohde & schwarz websites use the services provided by dynatrace, 1601 trapelo road, suite 116, waltham, ma 02451, usa, as described below.
real user monitoring is used to make constant improvements to our websites. real user monitoring allows us to identify possible errors early on and to localize their root causes in order to ensure and continuously improve the user-friendliness of the website. users' web usage data is collected after being pseudonymized and is transmitted to dynatrace. the purpose of the analysis is the technical optimization of the website. no user profiles are created and only session based cookies are used.
more information is available on the dynatrace website in the 'data privacy and security' section:
google ads
rohde & schwarz websites use the google services described below.
for users located in the european economic area, google is operated by google ireland limited, gordon house, barrow street, dublin 4, ireland.
for users outside of the european economic area, google is operated by google llc, 1600 amphitheatre pkwy, mountain view, ca 94043, usa.
please note that google can also transfer personal data to third countries outside the european economic area that are not covered by an adequacy decision of the european commission. as far as such transfers are made, google will use the standard data protection clauses approved by the european commission, which constitute an appropriate safeguard, within the meaning of article 46(2c) gdpr for transfers to third countries.
if you have issued your consent, the rohde & schwarz websites use google technologies that capture your user behavior on our websites (tracking) in order to display interest based advertising for our products on the websites of google across devices and, where applicable, its partners (retargeting, remarketing). this tool also allows the tracking of page views, clicks and other actions by using defined rules (generally the url string of the confirmation page) to determine conversions and understand the success of the particular campaign (conversion tracking).
the information is transmitted to google accordingly. if you are logged in to google when you visit our website, google may aggregate the data it has collected about you in order to create and define audience lists for cross-device retargeting/remarketing.
you can find further details on how google handles data at:
the use of these google services is based on your consent (article 6(1a) gdpr). you can revoke your consent at any time using our cookie settings. the legality of the data processing done prior to your revocation of consent remains unaffected. you can see the lifetime of each cookie in the cookie list.
you can deactivate tracking outside the rohde & schwarz website for participating services here:
facebook
rohde & schwarz websites use the facebook services described below.
for users located in the european economic area, facebook is operated by facebook ireland limited, 4 grand canal square, dublin 2, ireland.
for users outside of the european economic area, facebook is operated by facebook, inc., 1 hacker way, menlo park, ca 94025, usa.
please note that facebook can also transfer personal data to third countries outside the european economic area that are not covered by an adequacy decision of the european commission. as far as such transfers are made, facebook will use the standard data protection clauses approved by the european commission, which constitute an appropriate safeguard, within the meaning of article 46(2c) gdpr for transfers to third countries.
if you have issued your consent, the rohde & schwarz websites use facebook technologies that capture your user behavior on our websites (tracking) in order to display interest based advertising for our products on the websites of facebook across devices and, where applicable, its partners (retargeting, remarketing). this tool also allows the tracking of page views, clicks and other actions by using defined rules (generally the url string of the confirmation page) to determine conversions and understand the success of the particular campaign (conversion tracking).
the information is transmitted to facebook accordingly. if you are logged in to facebook when you visit our website, facebook may aggregate the data it has collected about you in order to create and define audience lists for cross-device retargeting/remarketing.
you can find further details on how facebook handles data at: https://www.facebook.com/policy.php
the use of these facebook services is based on your consent (article 6(1a) gdpr). you can revoke your consent at any time using our cookie settings. the legality of the data processing done prior to your revocation of consent remains unaffected. you can see the lifetime of each cookie in the cookie list.
you can deactivate tracking outside the rohde & schwarz website for participating services here:
linkedin
rohde & schwarz websites use the linkedin services described below.
for users located in the european economic area and switzerland, linkedin is operated by linkedin ireland unlimited company, wilton place, dublin 2, ireland.
for users outside of the european economic area, linkedin is operated by the linkedin corporation, 1000 w maude ave, sunnyvale, ca 94085, usa.
please note that linkedin can also transfer personal data to third countries outside the european economic area that are not covered by an adequacy decision of the european commission. as far as such transfers are made, linkedin will use the standard data protection clauses approved by the european commission, which constitute an appropriate safeguard, within the meaning of article 46(2c) gdpr for transfers to third countries.
if you have issued your consent, the rohde & schwarz websites use linkedin technologies that capture your user behavior on our websites (tracking) in order to display interest based advertising for our products on the websites of linkedin across devices and, where applicable, its partners (retargeting, remarketing). this tool also allows the tracking of page views, clicks and other actions by using defined rules (generally the url string of the confirmation page) to determine conversions and understand the success of the particular campaign (conversion tracking).
the information is transmitted to linkedin accordingly. if you are logged in to linkedin when you visit our website, linkedin may aggregate the data it has collected about you in order to create and define audience lists for cross-device retargeting/remarketing.
you can find further details on how linkedin handles data at:
the use of these linkedin services is based on your consent (article 6(1a) gdpr). you can revoke your consent at any time using our cookie settings. the legality of the data processing done prior to your revocation of consent remains unaffected. you can see the lifetime of each cookie in the cookie list.
you can deactivate tracking outside the rohde & schwarz website for participating services here: http://optout.aboutads.info
twitter
rohde & schwarz websites use the twitter services described below.
for users located in the european economic area, twitter is operated by twitter international company, one cumberland place, fenian street, dublin 2, d02 ax07 ireland.
for users outside of the european economic area, twitter is operated by twitter, inc., 1355 market street, suite 900, san francisco, ca 94103, usa.
please note that twitter can also transfer personal data to third countries outside the european economic area that are not covered by an adequacy decision of the european commission. as far as such transfers are made, twitter will use the standard data protection clauses approved by the european commission, which constitute an appropriate safeguard, within the meaning of article 46(2c) gdpr for transfers to third countries.
if you have issued your consent, the rohde & schwarz websites use twitter technologies that capture your user behavior on our websites (tracking) in order to display interest based advertising for our products on the websites of twitter across devices and, where applicable, its partners (retargeting, remarketing). this tool also allows the tracking of page views, clicks and other actions by using defined rules (generally the url string of the confirmation page) to determine the conversions and understand the success of the particular campaign in question (conversion tracking).
the information is transmitted to twitter accordingly. if you are logged in to twitter when you visit our website, twitter may aggregate the data it has collected about you in order to create and define audience lists for cross-device retargeting/remarketing.
you can find further details on how twitter handles data at:
the use of these twitter services is based on your consent (article 6(1a) gdpr). you can revoke your consent at any time using our cookie settings. the legality of the data processing done prior to your revocation of consent remains unaffected. you can see the lifetime of each cookie in the cookie list.
you can deactivate tracking outside the rohde & schwarz website for participating services here: